HOW DO YOU APPROACH DESIGN AT MAESTRO?
Maestro is a forward-thinking design agency creating things that you probably wouldn’t imagine get made in Kalamazoo.
We’ve been here for 11 years, and we work with huge Fortune 500 companies like Southwest Airlines, Johnson & Johnson, and Google. I would say design is the core of everything that we do. We create brand experiences in all formats.
WHAT TYPES OF PROJECTS COME THROUGH YOUR DOOR?
Right now, we’re working with Southwest Airlines to create an onboarding experience for its new employees. Southwest flies every new hire, no matter what their role is, to its headquarters in Dallas. We’re creating the companion phone app they use for the onboarding experience. The app will have everything from onboarding documents, campus maps, and even an integrated augmented reality experience.