HOW DO YOU APPROACH DESIGN FROM YOUR POSITION AT WHIRLPOOL?
Whirlpool represents many brands around the world, including Maytag, Jenn-Air, Amana, and KitchenAid, just to name a few. I head up the design of all of Whirlpool’s cooking products globally.
My team and I spend a lot of time on what we call “assisted cooking.” As designers, our mantra is to help our consumers deliver more consistent results to the table. Imagine the ability to create the perfect custard, for example. When you make a custard, you have to use a wooden spoon, and, as you stir, you have to watch how the bubbles cling to the spoon when you wipe them off. That’s how you tell a custard is done—it’s not easy. Our goal is to create solutions that empower our consumers to deliver that chef-level result every time. We want you to benefit from a chef’s 30 years of experience in just two minutes.