The perfect cocktail is a beautiful thing.
It can be a refreshing gin drink on a Michigan summer’s day or a bold bourbon concoction that warms you as winter rolls in. That’s why it may not come as a surprise that craft distilleries across the country grew by nearly 20 percent in 2017, with over 50 of them calling Michigan home. Craft spirits are on the rise, and they are altering the state of cocktails.
“The craft spirits industry has seen tremendous growth over the past couple of years,” says James Loughmiller, Spirits Category Manager at Imperial Beverage. “Michigan alone has been making strides, producing some of the highest quality spirits in the nation. We are usually known as a craft beer state, but recently spirits have started to take hold, and we are seeing a surge of new distillers open throughout the state with a dedication to craft and quality. The craft segment of the spirits category is growing at a rapid pace, and we don’t see it slowing down anytime soon,” Loughmiller confirms.