GO OFF-ROAD: TURN OFF SPRINKLE ROAD AND RIDE ON INTO ZEIGLER MOTORSPORTS

STORY HEATHER BAKER | IMAGE HANNAH ZIEGELER

COMPANY
Zeigler Motorsports

THIS REGIONAL LOCATION
Celebrating its grand opening on June 14, 2017, this facility boasts 85,000 square feet at 5001 Park Circle in Kalamazoo, Michigan and sits on 50 acres offering outdoor test track experiences.

THE BIG PICTURE
Zeigler Motorsports is part of the Zeigler Automotive Group with 79 franchises in 23 locations in Michigan, Indiana, Illinois, and New York.

WEBSITE
zeiglermotorsports.com

KEY EXECUTIVES

Aaron Zeigler, President

ITS WHY
Zeigler Motorsports aims to please as the “world’s largest action park” delivering a great experience through the largest selection of powersports equipment in Michigan and top-notch customer service.

WHAT THEY OFFER

  • Motorcycles
  • Dirt bikes
  • All-terrain vehicles
  • Personal watercraft
  • Snowmobiles
  • Parts and accessories

BRAND IDENTITY
Here you’ll find products from Honda, Kawasaki, Suzuki, Ski Doo, Sea Doo, Can Am, Arctic Cat, KTM, E-Z-Go, Bad Boy Off Road, Yamaha, and more.

CHANCES ARE YOU’LL FIND IT HERE
Want it now? Zeigler Motorsports carries over 1,300 in stock units.

IT’S A DESTINATION
Targeting buyers from the Midwest and even beyond, Zeigler says, “This is a destination. We’re very different from most motorsports dealerships. Most are mom-and-pop-type small stores or old facilities. We’ve created something unique with our facility’s massive inventory, a very cool inside space, and three tracks spread over four miles where you can try out vehicles. You can even come back and ride (your purchase on) our tracks once you’ve bought something too.”

And if the thought of buying something makes you hungry, stop into the adjoining Sprinkle Road Tap House operated by Millennium Restaurant Group. One side of the eatery completely opens to the showroom through a giant, rolling garage-style door, allowing you to contemplate a purchase over a cold beverage and plate of pub food inspired by local and international traditions.

DON’T JUST WATCH FROM THE SIDELINES
Book your test track experience at zeiglermotorsports.com/schedule-a-harley-test-ride-before-buying–xsched_ride.

BUILD IT AND THEY WILL COME
Zeigler Motorsports entertains more than 500,000 visitors exploring its website and 2,500 walking through its doors monthly.

NOW HIRING
To learn how to become part of Team Zeigler, visit zeigler.com/zeigler-careers.htm.

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