Why do special delivery flowers bring more joy than those bought at the corner market? Why are cheers following a walk-off game winning homerun so much louder than those acknowledging an early lead held until the last out is made in the ninth inning of a baseball game? Why is that first date kiss more highly anticipated than an embrace from a long-term partner? Or, audience belly laughs heard when water shoots from a flower on a circus clown’s lapel into an unsuspecting recipient’s eye?
It turns out that humans crave those unexpected pleasures and events more than the status quo in their daily lives. In an April 2001 study published in the Journal of Neuroscience, researchers from Emory University and Baylor College of Medicine summarized their findings of an exercise where they used a computer-controlled device to squirt water or fruit juice into awaiting participants’ mouths. The squirts came in patterns, both consistent and broken. What they found was that the brain’s pleasure centers subconsciously reacted more favorably to unexpected patterns.
HOW THE EVOLUTION OF COMMUNICATION TOOLS DRIVES CSM GROUP’S ENGAGEMENT
People have been communicating since their appearance on Earth. The act of communicating started with sets of disorganized signs and sounds to transfer messages from one human to another—most likely to warn of danger or pinpoint the location of food.
As sounds developed into words and then word patterns, the art of storytelling evolved to pass on information in tribal communities or villages from one generation to the next. Cave paintings entered the picture 40,000 years ago as juices from fruits or animal blood were used to paint tales of primitive life.
How many of your employees or co-workers would show up to work the day after winning the Powerball jackpot?
If your answer is a resounding “no one,” then your company might need to rethink that mission statement hanging on the wall behind your door. Companies who fully align their mission with their business strategies experience dramatic doses of creativity, innovation, and commitment from team members. These companies also find themselves “sticky” place to be, meaning they easily attract and retain high-performing workers.
Every executive and business owner sets out to achieve immediate results for accelerated performance and lasting change. A few make it big, some lose what they gain, and some never even come close to achieving desired results.
What image comes to mind when you think of wealth management? Charles Dickens’ character Ebenezer Scrooge? Or, maybe it’s Mr. Potter in the 1946 film It’s A Wonderful Life? Well, if you imagine stuffy old bankers in three-piece suits, then your vision is as outdated as those notorious villains.
Our hope is that the readers of 269 MAGAZINE™ will become active participants in the world around them and join our mission to make Southwest Michigan the place to make a home, go to work, and bring dreams to reality.