Go Off-Road

Photo By
Hannah Ziegeler

Turn off Sprinkle Road and ride on into Zeigler Motorsports.


Zeigler Motorsports

This Regional Location

Celebrating its grand opening on June 14, 2017, this facility boasts 85,000 square feet at 5001 Park Circle in Kalamazoo, Michigan and sits on 50 acres offering outdoor test track experiences.

The Big Picture

Zeigler Motorsports is part of the Zeigler Automotive Group with 79 franchises in 23 locations in Michigan, Indiana, Illinois, and New York.



Key Executive

Aaron Zeigler, President

Its “Why”

Zeigler Motorsports aims to please as the “world’s largest action park” delivering a great experience through the largest selection of powersports equipment in Michigan and top-notch customer service.

What it Offers

  • Motorcycles
  • Dirt bikes
  • All-terrain vehicles
  • Personal watercraft
  • Snowmobiles
  • Parts and accessories

Brand Identity

Here you’ll find products from Honda, Kawasaki, Suzuki, Ski Doo, Sea Doo, Can Am, Arctic Cat, KTM, E-Z-Go, Bad Boy Off Road, Yamaha, and more.

Chances are, You’ll Find it Here!

Want it now? Zeigler Motorsports carries over 1,300 in stock units.

It’s a Destination

Targeting buyers from the Midwest and even beyond, Zeigler says, “This is a destination. We’re very different from most motorsports dealerships. Most are mom-and-pop-type small stores or old facilities. We’ve created something unique with our facility’s massive inventory, a very cool inside space, and three tracks spread over four miles where you can try out vehicles. You can even come back and ride (your purchase on) our tracks once you’ve bought something too.”

And if the thought of buying something makes you hungry, stop into the adjoining Sprinkle Road Tap House operated by Millennium Restaurant Group. One side of the eatery completely opens to the showroom through a giant, rolling garage-style door, allowing you to contemplate a purchase over a cold beverage and plate of pub food inspired by local and international traditions.

Don’t Just Watch from the Sidelines

Book your test track experience at zeiglermotorsports.com/schedule-a-harley-test-ride-before-buying–xsched_ride.

Build it and They Will Come

Zeigler Motorsports entertains more than 500,000 visitors exploring its website and 2,500 walking through its doors monthly.

Now Hiring

To learn how to become part of Team Zeigler, visit zeigler.com/zeigler-careers.htm.

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